Last edited by Dilabar
Thursday, May 21, 2020 | History

4 edition of Cases in marketing management found in the catalog.

Cases in marketing management

by Kenneth L. Bernhardt

  • 335 Want to read
  • 5 Currently reading

Published by Irwin in Burr Ridge, IL .
Written in English

    Subjects:
  • Marketing -- Management -- Case studies.,
  • Marketing -- Decision making -- Case studies.

  • Edition Notes

    Includes bibliographical references.

    StatementKenneth L. Bernhardt, Thomas C. Kinnear.
    GenreCase studies.
    SeriesThe Irwin series in marketing
    ContributionsKinnear, Thomas C., 1943-
    Classifications
    LC ClassificationsHF5415.13 .B448 1994
    The Physical Object
    Paginationxiv, 754 p. :
    Number of Pages754
    ID Numbers
    Open LibraryOL1398039M
    ISBN 100256122466
    LC Control Number93005594

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    Marketing Mini-Cases. A table of synopses is here. = Link to Case Study = Link to Teaching Notes. 1. Affirmative Action vs. Client Wishes (Advertising and marketing management) 2. Inside Information (Bidding process irregularities) 3. Marketing Strategy: Planning – Designing the Blueprint for the Future, Characteristics of a Good Marketing Plan, Importance of Marketing Planning, Strategic Corporate Planning by Top Management, Vision by Top Management, Assigning Resources to each Strategic Business Unit, Applications of Portfolio Models.

    Management: Theory and Practice, and Cases Richard L. Nolan Abstract This working paper reports on a major Harvard Business School project designed to enhance . Top 40 Most Popular Case Studies of asset management, and sustainability. The cases also draw on Yale’s continued emphasis on corporate governance, ethics, and the role of business in state and society. Of note, nearly half of the most popular cases feature a woman as either the main protagonist or, in the case of raw cases where.


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Cases in marketing management by Kenneth L. Bernhardt Download PDF EPUB FB2

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Book Description Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia.

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Cases in Marketing Management is a unique collection of 40 cases from Ivey Publishing. This casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.

Key Features. Jul 01,  · As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of. As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies.

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A case study is a written or recorded, detailed analysis of some targeted management issues, for the purpose of noting success or failure to used as a benchmark for education, research, and/or planning.

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